Content Marketing – Google Style – RIVAL ENTERPRISE

You no longer have an excuse not to develop and market content. Google has solved the problem for you with its launch of Google Sites, which provides a simple way to make information accessible to people who need quick access to current data. According to Google, "People can work together on a site to add file attachments, information from other Google applications (like Google Docs, Google Calendar, YouTube and Picasa), and new free-form content. editing a document, and you always control who has access, whether it's just yourself, your team,…

Measuring ROI of Your Demand Generation Marketing Programs – RIVAL ENTERPRISE

Most demand generation measure is retrospective in nature, analogous to driving a car while staring at the rear view mirror and savvy marketers know too well that what worked well in the past is no guarantee of success in the future. Return on marketing investment, demand generation marketing performance and accountability is top-of-mind for almost every B2B marketer today, yet rather than looking towards what they can do to help their sales team sell, marketers are still trying to justify the existence of their programs. The key really is not…

Smarter Email Marketing – Reboot Your B2B Lead Generation and Grow Your Business – RIVAL ENTERPRISE

The death of email marketing has been greatly exaggerated. I'm sure you've heard the discussions about the imminent declination of email and the rise of social media. But independent marketing studies suggest that's just not the case. Let's see what the data tells us. · 2012 ExactTarget Survey – 66% prefer email as the # 1 marketing communication channel. · 2012 EmailVision Study – 89.2% of marketing managers say email remains as important or more important to their overall marketing strategy compared with two years ago. · A Merkle Study…

Entrepreneurs Need Moxie – RIVAL ENTERPRISE

After working for many years with entrepreneurs in all walks of business, I find that what separates the successful from the not-so-successful is attitude. Entrepreneurs who are going to make it big need to have moxie. Make no mistake; I am not saying that entrepreneurs need to be arrogant. No one wants to be around someone who is conceited, but a good dose of cockiness is in order for an entrepreneur to become wildly successful. Without having a certain amount of moxie, an entrepreneur will not have the guts to…

Whether a Startup Should Go For a New Market or Enter an Existing One – RIVAL ENTERPRISE

Shaping an idea is the course which takes all the sweat! A Start-up is what we categorize our dreams into when the journey of transforming ideas into reality starts. Like Amazon was the first major online bookstore and is an inspiration for many now, but it's not necessary that every dream turns out to be the same. Is not it true that a chain of thousands of issues organize a marathon while setting up any startup and they all require your decision as well? Let's consider a YES! For this…

B2B Telemarketing in Singapore Can Be Your Ticket to Success – RIVAL ENTERPRISE

The city-state of Singapore has one of the most open markets in the world. It is because of this reason that many industries there are highly competitive. As compared to Hong Kong and New Zealand, Singapore was ranked higher than these two other city-states in terms of being the best country to do business with. During the year 2010, Singapore was placed third as the fastest growing economy in the world. The city-state just falls close behind Qatar and Paraguay. Their economy is best described in one word: mixed. There…

Product Strategies Now in the Online Manner – Online Marketing – RIVAL ENTERPRISE

Online marketing is one of the newest fields in which products are being given a global feel and look. It is quite a vast field and involves many sub aspects which need to be properly understood in order for a product to be marketed online properly. The primary elements of online marketing that need to be understood are the business models that are currently prevalent. Primarily, a total of four models are being used by different businesses. The first one is known as e-commerce and involved B2B transactions and B2C…

How to Protect Your B2B Brand Through Trademark Law – RIVAL ENTERPRISE

After lots of creative brainstorming you've finally found the perfect name for your new brand. Now you just need to make sure the name is available for you to legally use without sparking a lawsuit. Whenever possible, generate a brand name that is wholly unique, so you can occupy all future mindshare among the public. From a marketing perspective, brands with the same or similar names can create confusion among clients, especially when consumers turn to an Internet search for your company. Ensuring that your new small business branding is…

Character Traits of a Successful Entrepreneur – RIVAL ENTERPRISE

Determination is not just important, it is essential. Without the right amount of passion and determination, it is unlikely that you will remain in business for long, let alone reach lofty heights. Understand that some of the world's top entrepreneurs did not make any money at first; it takes time and commitment to build a business from the ground up. No matter what industry you are involved with; do not think that you can make easy money online. If you have such a belief, you are likely to end up…

Entrepreneur Consulting Options, Part 7 – RIVAL ENTERPRISE

How To get Viral Results Now that you have effectively started to convert traffic and are making some money, the next step is to continue to do exactly the same thing over and over. You'll want to continue doing this until you've gotten a reasonable base of followers and clients. This is where you company becomes ready to take off. You have to continue to add value and supply a quality message and content to those who have purchased from you and people who have taken you up on your…