Myths About Entrepreneurs – RIVAL ENTERPRISE

Many people have a lot of myths about what being an entrepreneur is and how it will shape / affect their life that are simply not true. These are the seven biggest myths that I continuously hear. 1. Being an Entrepreneur is too risky for me. Starting your own business in these days is not too much more risky than trying for any other corporate job. At a corporate job you can be laid off at any time, have benefits cut with no reason, and work long overtime without being…

Paper Cup Advertising – A Boon for the Startups – RIVAL ENTERPRISE

Paper cup advertising is gaining widespread popularity across the world. While the big players in the market are playing it hard in the online segment flooding social networking websites and other touch points with their sponsored ads, the startups can benefit with paper cup advertising, which proves to be quite an effective return on investment. There is no denying that internet is taking this age by storm. People spend large quantum of time over it, which is a potent opportunity of advertisement for many brands across. However, for startups this…

Animation Technology – RIVAL ENTERPRISE

Animation is an optical illusion. It is a technique of visualization of motion by the rapid sequence of images of 2D or 3-D artwork or model position in order to create an illusion of movement. Each sequence of image contains a little change. It involves the appearance of motion caused by displaying still images one by one. By rapid viewing of the images human eyes fill the gaps and optical illusion movement is complete. The optical illusion is due to the phenomenon of persistence of vision and can be created…

AirKing 9166 20″ Whole House Window Fan

buy now $132.94 Cool and Circulate Air in Any Room The Air King 9166 is used to circulate air in any room whether in a residential or work setting. The fan fits window openings that are between 27-inches and 38-inches wide and are 26.25″” tall. Traditional window fans are held in place by closing the window down onto the fan. While this is effective, if you ever need to close the window, you have to physically remove the fan from the window. Air King’s Storm Guard feature enables the window…

B2B Marketing: Drive Leads & Sales With A Get It Done Attitude – RIVAL ENTERPRISE

I think most business-to-business marketers should aim for "get it out" and "good enough" rather than aim for perfection when it comes to marketing to drive leads and sales. Post why? Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and materials spending far too much time in the concept and development stages, causes significant delays in delivering your lead generating messages to prospective customers. Or worse, your marketing messages never get delivered at all. With all this in mind, here are…

Market Trend Analysis – RIVAL ENTERPRISE

Companies need to: identify, monitor, analyze, & respond to major trends in their macro environment (demographic trends, economic trends, technology trends, natural environment trends, political-legal trends, social-cultural trends). The process of analyzing trends in the macro environment begins by identifying fads, trends, & mega trends that might be opportunities or threats to the company. Some of the Trend definitions: Fads are unpredictable, short-lived, without major significance Trends are changes in the environment that have some momentum & durability Megatrends are major changes that are slow to form, but once in…

Entrepreneurs – Who Is Paying for Your Vacation? – RIVAL ENTERPRISE

Talking to many business owners it is often the same old story, either they had a great year and took a vacation or couldn’t afford one! Unfortunately, it is usually “couldn’t afford one” more often than not. This really should not happen and if it is in your business you probably have other related issues. These issues probably mean you couldn’t afford the truck you needed or the piece of equipment that will help you do a better job and be more productive. For this group the answer is always…

Small Business: The 5 Major Problems in Growth – RIVAL ENTERPRISE

Planning for growth is the key to business development. Dealing with growth is a crucial issue for all developing companies. Successful company development depends upon profitable growth. The problems in the growth of small or start-up companies cannot be tackled in isolation because they are interdependent. Companies which grow without considering the key areas will eventually run into problems. This will result in crisis management which will hinder the company’s development. The 5 key problem areas 1. Lack of financial resources. 2. Management problems. 3. Inadequate systems. 4. Inappropriate marketing.…

Training Employees Through Technology – Employee Learning and Development – RIVAL ENTERPRISE

With the Internet easily accessible, and with computers in abundance from offices to libraries and homes, naturally turning to the Internet as a tool for training is a wise choice. Allowing your employees to learn in the comfort of their own home, or by learning at work through Internet training programs allows each employee the freedom to work at his or her own pace. Thus saving you valuable resources for those employees that learn faster and allowing those that learn slower the time to let the information "sink in." Let…

Direct Mail Marketing For CPAs And Accountants – RIVAL ENTERPRISE

In the accounting industry, direct mail marketing can be very cost effective. CPAs and Accountants are fortunate to be in an industry where they are able to purchase a database, which provides precise information on potential clients. This makes marketing with direct mail a very cost effective approach to develop new clients. The first thing a CPA Accountant will need to do is purchase a list of businesses that meet the criteria a CPA Accountant establishes to qualify a client for his or her firm. There are many criteria a…